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If there’s one thing humans do consistently, it’s believe the next big thing is definitely, absolutely, unquestionably going to make them rich. From tulips to trains to tech bros, the history of investing is less a straight line of progress and more a looping carnival ride operated by someone who swears they’re sober. Below is a curated stroll through some of the most gloriously disastrous investments ever made — the kind that make you feel better about that one time you bought crypto at the top. Read through these and you may find some themes similar to what's currently all the rage (Hmmm, AI, shush now). In 17th‑century Holland, tulips became so fashionable that people began trading them like rare Pokémon cards. Prices skyrocketed to the point where a single bulb could cost more than a house. Then, shockingly, the market realized that tulips are… flowers. IdleGuy takeaway: If your retirement plan depends on a plant, reconsider. The South Sea Company promised unimaginable riches from trade with South America — a region to which they had no actual access. Investors didn’t mind. They were too busy throwing money at anything with the word “South” in it. When reality finally arrived (late, as usual), the bubble burst, fortunes evaporated, and several members of Parliament suddenly remembered urgent appointments elsewhere. IdleGuy takeaway: If the business model is “profit TBD,” run. Victorian Britain became overwhelmingly obsessed with railroads. Investors funded lines that went nowhere, connected nothing, and occasionally existed only on paper. Some routes were so pointless they might as well have been designed by a drunk cartographer. When the bubble burst, thousands were ruined — though the British public did gain a national pastime: complaining about trains. IdleGuy takeaway: If the map looks like spaghetti or the words "bullet, lightning, or high-speed" is invoked, look elsewhere. Charles Ponzi promised investors a 50% return in 45 days by trading postal coupons. This was, of course, nonsense. But people lined up anyway, proving that “too good to be true” is more of a suggestion than a rule. Ponzi’s legacy lives on in every modern scammer who thinks they’ve invented something new. Spoiler: they haven’t. IdleGuy takeaway: If the returns sound unbelievable, believe it. Investors in the late ’90s were so excited about the internet that they funded any company with a website — even if the website did nothing, sold nothing, and occasionally didn’t load. Billions vanished when the bubble burst, though the era did give us the enduring lesson that “eyeballs” is not a business model. IdleGuy takeaway: If the company has no revenue but loads of vibes, proceed with caution. AOL bought Time Warner for $182 billion in a deal so disastrous it became the corporate equivalent of marrying someone you met at a gas station at 3 a.m. The merger collapsed under its own weight, and the combined company lost more money than some countries produce in a year. IdleGuy takeaway: Synergy is Latin for “we didn’t think this through.” Enron was once hailed as the future of American business. Turns out the future was accounting fraud, shredded documents, and executives sprinting for the exits. Investors lost everything. Several executives gained prison time. One died on the way there. Balance was restored to the universe. IdleGuy takeaway: If the profits are “innovative,” the accounting probably is too. Banks handed out mortgages like Halloween candy, investors packaged them into financial chimera, and rating agencies stamped everything AAA because why not. The crash that followed was so catastrophic it became a global group project in regret. IdleGuy takeaway: If the entire system depends on nobody asking questions, someone should ask questions. The worst investments in history have one thing in common: unshakable confidence built on absolutely nothing. But at least now, when someone pitches you “the next big thing,” you can smile knowingly and say, “Uh, yeah, I have some tulips that need watering.”
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